FPC brand identity

Original logo

The company reached out to me to design a new logo that condensed ‘First Person Consulting’ into the abbreviation ‘FPC.’ They wanted a modern look that better reflected their services, as the previous logo appeared too environmental and didn’t capture the diversity of their client base.

FPC
new logo

Through collaborative brainstorming with First Person Consultancy (FPC), it became clear that they wanted a new logo and brand identity that would capture the core of their business while retaining broad appeal, reflecting their flexibility across various industries. They envisioned a vibrant color palette that would be cohesive across all branding materials. The final design emphasizes FPC’s adaptability and expertise, resulting in a unique yet versatile brand identity that resonates with a diverse range of clients.

Motion graphics

I crafted a dynamic motion graphic intro in Adobe After Effects to bring the FPC brand identity to life. This animated sequence highlights key elements of the logo and brand colors, creating an engaging, professional introduction that reflects FPC’s energy and adaptability. The motion graphics add depth and movement to the brand, making a strong, memorable impression for digital platforms and presentations.

The result

I developed a comprehensive brand identity for FPC, centered around a new mosaic-style logo depicting two people in conversation, symbolizing collaboration and connection. The design incorporates a professional, environmentally-inspired color scheme, unifying the logo, motion graphics intro, and report templates. This consistent visual language reinforces FPC’s commitment to fostering strong partnerships and makes a powerful, cohesive impression across all digital and print materials. The result is a polished, adaptable brand identity that resonates with FPC’s diverse clientele.

The Client

First Person Consultancy

Delivered
  • Logo Design & Branding
  • Report templates
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